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Business partnerships / Retail & consumer brands

Independent retailers, ecommerce businesses and consumer brands

Become the choice your customer is moving towards.

Connect changing taste, discovery and purchasing behaviour to the offer, channels and relationships that make your business valuable.

Explore applications

01 / WHERE WE CAN WORK TOGETHER

A stronger position.
A practical first move.

Potential applications, shaped around your circumstances.

01

Find demand before expanding stock

The situation

Attention is growing around a new customer need.

The Verenth intervention

Connect search and customer evidence with supplier availability. Test a narrow range before committing working capital.

What we would measure

Sell-through, returns and gross margin.

Explore this with Verenth
02

Reduce channel dependence

The situation

Sales rely on one marketplace or paid discovery channel.

The Verenth intervention

Build a direct customer proposition and referral partnerships, with a repeat-purchase reason beyond discounts.

What we would measure

Repeat revenue and acquisition cost by channel.

Explore this with Verenth
03

Own a more useful category

The situation

Customers see interchangeable products and compare only price.

The Verenth intervention

Define a specific customer job, align the assortment and service around it, and demonstrate expertise through useful content.

What we would measure

Conversion, basket contribution and repeat visits.

Explore this with Verenth

02 / WORKED EXAMPLE

From a change in the market
to a move you can test.

  1. 01 / CHANGE

    Customer priorities change

  2. 02 / EFFECT

    Discovery shifts to new voices

  3. 03 / POSSIBLE ADVANTAGE

    Existing assortments lose relevance

The first move

Test one customer need through a limited collection and a relevant distribution partner.

What determines the next move

Scale only if repeat demand and margin persist after the initial attention fades.

03 / BEYOND YOUR CURRENT FORM

Your sector is a starting point.

We examine what you do, why customers choose you and which of your capabilities could support a different role.

Potential economic roles
Distributor · Experience creator
Sources of advantage to assess
Brand · Convenience · Community
Possible forms to explore
Retailer → Specialist destination → Distribution partner

04 / YOUR PARTNERSHIP ROUTE

Begin where you are.

Position assessment

For a specific question about demand, differentiation or the next stage of growth.

What the work produces

A map of your operating world, the causes worth testing and prioritised moves with a recommended first experiment.

Discuss this route

Transformation partnership

For a business ready to put a chosen position into practice.

What the work produces

An agreed workstream covering the offer, operations, technology or partnerships, with accountable owners and measurable outcomes.

Discuss this route

Ongoing positioning

For leaders who need to keep adapting as their market changes.

What the work produces

A scoped watchlist, regular reviews of your position and decisions on which moves to advance, adjust or stop.

Discuss this route

Each engagement has an agreed scope, commercial basis and measures of progress.

A PLAN FOR YOUR PEOPLE

Confidence for you and your people
in an AI era of uncertainty.

A stronger organisation. People with more ways forward. We connect organisational transformation with the capabilities, choices and economic opportunities people need to shape their own future.

Explore the human transition

YOUR NEXT POSITION

Let’s examine your next position.

Discuss your business